Lessons from Renae of CupcakeTrainings.com:
1) If you don't believe your business will succeed, it won't.
2) You might get a million visitors to your site but that doesn't necessarily mean you'll get a single sale. The phrase she keeps using is "dollar store stigma".
3) You need to plan for how to make the business expandable and scalable.
(She's talking about how to make the business run by itself, such that she only needs to log in every Friday to pay her assistants, and that's where the "real freedom" comes from. Observe how this is freedom only for the
boss, not for the people who do the actual
work. This is capitalist class thinking and contrary to solarpunk principles; I am Displeased. But she has a point about the thing where me working sixteen-hour days is not the ideal scenario here.)
4) Online shoppers search first generally, to find
what they want, then specifically, to find
where to buy it. You want to be what comes up in the
second search. (SEO, yay.) Need unique product titles & IDs.
...
Later today, I'm going to visit an online friend in person for the first time. This involves an hour on the bus each way. I had damn well better get some crochet done!
ETA: I got a couple more rows crocheted on a hat. :)
I misjudged the bus route planning page—it's an hour in transit each way, you see, not an hour on the bus, and 'in transit' counts 'waiting downtown after getting off one bus and before the other bus shows up'. And even after I set a 20m timer on my phone on the second bus so I'd know when I was getting close to my destination, I kept looking at the clock every couple of minutes and looking out the window at the street signs every couple of minutes just to make
sure I wouldn't miss my stop. And then on the way back I didn't have any brain left, so I told my phone to play me
Kellianna's body of work on shuffle instead.