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letsgetshitdoneLessons from Renae of CupcakeTrainings.com:
1) Choose a single focus. Especially early on. Pick one product line at a time. Pick one business strategy.
2) Focus on quality over quantity. Ten quality products in a single line is better than two dozen subpar products across any number of lines.
3) Most customers don't understand the value of custom products, and they won't pay the price the custom item is worth. And custom products complicate the business plan. Don't offer custom products until you're well established, with a large portfolio—if ever. (Customizing products in a given line is different—especially if restricted to a handful of customization options.)
4) Don't try to make the business sound bigger than it is. Or more corporate—your customers want to see a human, not a corporation.
5) Word-of-mouth and personal contact is not sufficient advertising.
6) Stop competing on price. Start competing on value.
7) Add wholesale accessories & whatnot to the handmade goods packages.
...
I huuuurt rn and I really ought to prioritize some more basement cleaning and organization next? But I plan to do some fiber art and I'll check in again later.
ETA: I set up my (current) biggest loom and wove for about half an hour.
1) Choose a single focus. Especially early on. Pick one product line at a time. Pick one business strategy.
2) Focus on quality over quantity. Ten quality products in a single line is better than two dozen subpar products across any number of lines.
3) Most customers don't understand the value of custom products, and they won't pay the price the custom item is worth. And custom products complicate the business plan. Don't offer custom products until you're well established, with a large portfolio—if ever. (Customizing products in a given line is different—especially if restricted to a handful of customization options.)
4) Don't try to make the business sound bigger than it is. Or more corporate—your customers want to see a human, not a corporation.
5) Word-of-mouth and personal contact is not sufficient advertising.
6) Stop competing on price. Start competing on value.
7) Add wholesale accessories & whatnot to the handmade goods packages.
...
I huuuurt rn and I really ought to prioritize some more basement cleaning and organization next? But I plan to do some fiber art and I'll check in again later.
ETA: I set up my (current) biggest loom and wove for about half an hour.
no subject
Date: 2018-10-11 10:24 pm (UTC):)